Corporate Social Responsibility.
RXBAR, a health food brand owned by Kellogg’s, needed to create a Corporate Social Responsibility page the talk about the company culture, volunteer partners, and social events that RXBAR supports and contributes to.
The turn-around time for the CSR page needed to be quick in order to showcase RXBAR’s new “Rock the VOat” campaign promoting early voting. I was tasked with planning and designing the layout of the CSR page.
I worked with Creative, Marketing, HR, and the Development team to discuss the wants and needs of the page as well as any limitations around the design. From there I created wireframes and mock-ups for the company mission page, a specific cause page, and an example of a story or blog post. The layouts were then passed off to the Dev team for implementation and the Creative team for additional creative assets.