RXBAR is a health food brand owned by Kellogg’s made with simple ingredients that give you the nutrition you need. Their current products consist of protein bars for both adults and kids, nut butters, and oats.
RXBAR needed on-going support in creating assets for campaigns, product launches, social media posts, and discounts and deals. They also needed to display their products in a clean and consistent way on their Product Details Pages across rxbar.com and all of their retail partner sites, such as Amazon and Target.
Over the course of 3 months, I worked with the creative team to kick-off, design, and launch projects and campaigns for seasonal and year-round RXBAR products. My largest project was creating all of the images assets for the RXBAR PDP pages. This included multiple images for all of RXBAR’s existing products across US, UK, and Canada markets.