Branding

Vacasa Rebrand

Category
Branding Graphic Design Animation Illustration Video
Client
Vacasa
My Role
Senior Designer

The most trusted vacation rental experience.

Vacasa, a full-service vacation rental management company, had a vision—to become the most trusted vacation rental experience. Vacasa quickly became the #1 vacation rental management company in the United States, and had a big goal to make that #1 globally. They needed the brand to match their size, provide awareness, and be consistent, yet adaptable, in all of their markets.
As the Senior Designer on Vacasa’s Brand team, I worked in close collaboration with the entire Brand team, including Copywriters and Product Designers, as well as the brand agency, Studio Mega, to come up with a new brand identity for Vacasa. This included everything from the look, feel, voice, and tone of the brand. In less than a year, we delivered a beautifully designed, incredibly adaptive, thoughtful brand.
Photo by: barkleydoodles
Photo by: madpuplife
Photo by: allfortheboys